Pinterest SEO is something that many bloggers tend to ignore but can hugely impact your growth, both on Pinterest AND on google. Have you noticed lately, how when you search for something on Google, many of the first page results are from pins posted on Pinterest? That’s why putting in the time to do your Pinterest keyword research is so important.
But more than that, optimizing your Pinterest account from top to bottom, means you point Pinterest users to your content instead of having them randomly come across it (or not), which is what Pinterest marketing is all about.
Pinterest is a visual search engine which is why we are going to dive into the steps we have to take to have an optimized account that can skyrocket your views.
When your account is optimized, the Pinterest algorithm can distribute your content in a way that drives traffic and your target audience, to your blog/site.
- How Does Pinterest SEO work?
- Pinterest SEO – where to start- step 1
- How to optimize your Pinterest account – step 2
- Pinterest SEO – step 3 – Pinterest board names and descriptions
- Pinterest SEO – step 4 – Pin headlines and description
- Pinterest SEO – Summing up
How Does Pinterest SEO work?
The short simple answer is one dreaded word. The algorithm. The Pinterest algorithm is known for being ever-changing and slightly finicky, so we always have to stay updated and keep up with Pinterest SEO practices and Pinterest guidelines.
For your content to find your ideal audience you need the Pinterest algorithm to “read” and categorize it the right way.
What you need to remember is that the algorithm can read and is impacted by the text ON your pin, IN your pin title, and in your pin description. It also reads the actual IMAGE that is in the pin.
SO for your content to be understood the right way you need to align all these factors.
You do that by:
1. Using relevant keywords.
2. Being smart with your image choices.
3. Your overall account needs to be “searchable” and aligned with the content you pour into it.
Pinterest SEO – where to start- step 1
You start (as with most things) with research.
You need to know what the best keywords for Pinterest in your niche are. Which keywords are popular in your area of expertise, what search terms are trending. How are people looking for the solution you offer to their specific problem.
The key element for having success with Pinterest (the same way it is with google) is understanding user intent. What do they mean when they type in a search term, what is their problem, how you can solve it for them, and how are they looking for it,
You probably have a list of keywords you use for your blog content. Start typing these keywords into the Pinterest search bar, and see what results come up. See what other suggestions you can see in the search bar, write them down.
Head over to the Pinterest trend tool (You will find it on the left of your scree, under analytics) type in your keywords, see if they are trending, and if people are still intrested in them.
Once you have done thorough research you should have a bank of keywords and search terms you can now use to optimize your account.
How to optimize your Pinterest account – step 2
Optimize your Pinterest account name
Start with the first thing that helps the Pinterest algorithm understand what your account is all about.
Your account name and your account description.
A common Pinterest mistake I see many bloggers and business owners do is not use the space Pinterest allocates for these fields, in the most beneficial way.
Many business owners/bloggers just add the name of their blog or business to their account. However, usually, no one would be searching for the business/blog name on Pinterest (unless you are a celebrity and if so then, by all means, go right ahead). Which is a missed opportunity for exposure.
Let’s take for example my own account. My account’s name is Grow with Madi. Most people won’t be searching for that. So I added, popular search terms that people ARE looking for and that relate to my content.
Optimize your Pinterest account description
Once you have added keywords to your account name, you move on to the description field that is right below it.
This field should be about your target audience – it should tell them how you can serve them. And to do that you use your keywords, preferably additional keywords that are adjacent to the ones in your account name, but not the same.
Here is A description example of a personal development board :
“Tips to help you grow into your best self in all life & business – Personal development, career advice, blogging, Pinterest marketing, and online business.”
It tells the user what he can find in the account, and it uses keywords that are different but related and directly tie into the ones I used in the name of the account and to the actual content I will be adding to it. Which brings us to the next step.
Pinterest SEO – step 3 – Pinterest board names and descriptions
If you are starting a new account then this is when you create boards that would hold your pins. Please, forget about using cutesy “playful” names. Try to name your boards with popular search terms.
Ler’s take, for example, a board about a baby’s first year. Don’t call it something like “our first-year adventure”. Simply name it ‘Baby first year” Or “First-year milestones”. Look for a search term Pinterest is telling you people are interested in.
Once you named your board, it’s time to give it a description. Like with your account, the description’s purpose is to tell the Pinterest algorithm and the users, what this board and the content in it is about.
Try to use the keyword from the board name and additional ones. Make it readable and not just keyword stuffing – At least the first sentence should be a sentence, for example:
“How to nurture personal growth and your personal growth goals and fight limiting beliefs, motivational quotes, build your confidence and self-esteem”
Pinterest SEO – step 4 – Pin headlines and description
When it comes to optimizing your pins there are 4 factors you need to pay attention to regarding Pinterest SEO:
1. Pin headline – the lettering you put on your pin image – the Pinterest algorithm can read those too.
2. The pin title (that goes above the description)
3. The pin description.
4. The photo you put in the pin.
The first 3 all have to be keyworded. The best situation is when you can use a keyword either in the pin title or in the pin description that you can also find in your account description+ board description/name + your pin headline. This way the Pinterest algorithm can easily understand the context of your pin and categorize it easily.
When it comes to the photo that goes in your pin design, please try to use one that relates to your pin topic. Because when you don’t, you can seriously confuse the algorithm and have your pin show up in the wrong context or not at all.
There is an example I always use that happened to one of my clients. She writes about mental health. It’s a problematic topic to match images to. In one of her pins, she used a pretty picture of foliage. The Pinterest algorithm grouped her pin with travel-related pins about the New England foliage tours. SO please consider each of the photos you put in the pin image and ask yourself if it works for your content.
Pinterest SEO – Summing up
If you are trying to grow your blog/business site traffic with Pinterest marketing, then Pinterest SEO should be the first thing you focus on. These 4 steps to optimizing your Pinterest account is what will prepare the account for growth and get your content infront of your ideal audience.
Is your Pinterest account optimized? Are you staying on top of the trending keywords/search terms in your area of expertise? Do you feel like it makes a difference? I would love to hear about your experience with it, and if you have any questions put them in the comments and I’d happily answer.